Scaling Storefront Experiences at NextCommerce
Evolving the storefront themes into a scalable, data-driven system—combining reusable architecture, dynamic rendering, and configurable UI.
Case studyFocused on clear digital experiences across product, campaign, and brand touchpoints.
Currently senior mechanic at Nextcommerce
I sit between product, UX, and frontend—owning ecommerce experiences end-to-end, from design through implementation and optimization.
Building Scalable Ecommerce Funnels with the Campaign Cart SDK
Moving from custom API-driven checkouts to a scalable SDK and template system—reducing complexity, improving reliability, and accelerating campaign development.
Case study
Designing and Building Internal Ecommerce Tools
Improving the usability and scalability of an ecommerce CRM platform—spanning storefront management, campaigns, payments, and analytics.
Case study